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Car sharing service shifts into gear

By Lindsey Turnbull

 

A new car sharing service recently launched by Arch Automotive hopes it has found a clever solution to reducing traffic on Cayman’s roads. The ZÜN Car Sharing Service has begun in Camana Bay, created by Arch Automotive in partnership with Dart Labs to help offer alternative transportation options to the Camana Bay community with a view to possibly expanding its reach right across the Cayman Islands.

Michelle A Hydes, Marketing Manager with Audi Cayman Islands, gave an overview as to how the car sharing concept came about:

“Craig Arch of Arch Automotive has been a key figure in Cayman’s automotive sector for decades and understands the needs of drivers here on the island. He worked with Dart Labs to research various car-sharing models and the systems used to manage them with the intent to create a user experience that leverages advanced technologies and meets the unique needs of Cayman,” she explained. “One of the most important things to know about ZÜN is that this service will be evolving with continuous improvements based on the needs of the Cayman market.”

Arch Automotive oversees all operational aspects of the service including customer relations, roadside and office services, and all vehicle provisioning and maintenance. During the ongoing pre-release phase, the fleet of Audi A3 Sportbacks can be rented by the hour, day or week. A mobile app designed to allow 24-hour access and per-minute rental rates is in development and is expected to launch early this year.

Michelle said that ZÜN was founded on the principles of innovation and sustainability.

“Keenly aware of how population growth and development is impacting Grand Cayman, ZÜN provides sustainable and cost-effective mobility options to members of the community, starting with Camana Bay. ZÜN offers individuals the convenience of car ownership without the cost, and it offers families an opportunity to own fewer vehicles,” she stated.

ZÜN is first targeting the 2,000-plus people who live and work in Camana Bay, including those who work in Camana Bay’s offices, as well as staff in the shops and restaurants, teachers and CIS staff and residents of The Terraces at Camana Bay. With the new Fosters Food Fair, residential neighbourhood OLEA and the expansion of Cayman International School, this number will continue to grow, Micelle said.

ZÜN prices include new cars, vehicle licencing, maintenance, cleaning, insurance, roadside assistance, and fuel. The yearly membership fee is CI$40 and members pay per use of the Audi A3 Sportback ZÜN as follows:

Per minute: CI$.55

Per hour: CI$16

Per day: CI$128

There is no minimum or maximum period for borrowing a car and criteria for eligibility include that members must live or work in Camana Bay, they must be at least 22 years old and possess a local or international driver’s licence (held for at least one year).

Eligible persons can learn more and register for ZÜN by visiting zuncar.ky

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