The Honduras Institute of Tourism has introduced its newest tourism campaign, encouraging visitors to experience the diversity of the country.
Centred around a two-minute video showing a tourist continually discovering more about the country, the campaign seeks to increase brand awareness and educate potential travellers on the many experiences they can find in Honduras.
The video follows a young tourist named Henry who visits Honduras to dive at the country’s Bay Islands. A diving partner introduces him to Honduras’ caves, which leads to a non-stop tour of the country’s major attractions. Along the way, Henry tastes freshly-brewed Honduran grown coffee in Marcala, tours the Copán Ruins, ziplines through La Campa and birdwatches in the Río Plátano Biosphere Reserve. Once on his plane to fly home, a flight attendant tells Henry there is even more to see, prompting him to stay behind and experience more of Honduras.
“We are confident that through this campaign we will continue to scale Honduras’ tourism sector, setting us further apart from other neighbouring destinations,” said Honduras Institute of Tourism’s Minister-Director Emilio Silvestri.
The British agency Saatchi & Saatchi created and edited the institute’s video. The new campaign will launch digitally on social media and through public relations efforts. The advertising efforts will target audiences in North America, Central America and certain European markets.