Antigua and Barbuda’s tourism campaign is working
Antigua and Barbuda reported significant growth in tourism arrivals for August despite the global pandemic and had a record month with a total of 18,792 visitors.
This marks an increase of 965 visitors over August 2018, which previously held the August best record with 17,827 visitors.
According to the Antigua and Barbuda Ministry of Tourism, the US and UK markets remain the source for the majority of visitors, contributing a total of 17,306 visitors, or 92 percent of the total visitors last month.
Numbers are anticipated to increase in the winter, with flights from Canada expected to resume in November. Within the Caribbean region, airlift has also begun to pick up, with increased service from Caribbean Airlines and other carriers.
Earlier this year, the Antigua and Barbuda Tourism Authority launched a new advertising campaign. The ‘Your Space in the Sun’ campaign highlighted the twin-islands’ uncrowded beaches, outdoor attractions and airy accommodations. It also promoted the safety of the destination through its ‘Sun, Sea, Safe’ campaign. It all worked.
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