Bermuda benefits from sports tourism

Bermuda’s sports tourism policy is bringing in invaluable revenue to the island. International sporting events have put Bermuda in the spotlight, and money into island tills, the Bermuda Tourism Authority’s chief executive said.

Kevin Dallas said that MS Amlin World Triathlon Bermuda may have generated less buzz on the island because of the absence of home-grown superstar Flora Duffy from the main event, but the competition was more successful than in 2018 in terms of visitor numbers.

He said early indicators suggested the first Professional Golf Association Bermuda Championship was also a success for the island.

Mr Dallas said: “The reason why we went for this event was when we looked at what the PGA tour could bring to Bermuda, it was a function of both the direct economic impact of having the event and the media value of the viewership.” He predicted the Bermuda Championship would be a bigger event in the future.