The Absolutely Caribbean Virtual Expo is hosting 50 exhibitors this week from across the Caribbean that manufacture products in sauces and condiments, natural products and alcoholic beverages. “The rum and spirits sectors are an important sector for trade in CARIFORUM and we have seen exports to the European Union grow by nearly 27 percent between 2017-2019,” said Dr Damie Sinanan, co-organiser of Caribbean Export.
Despite a contraction in sales overall due to the restrictions around lockdowns and social gatherings, Caribbean rum producers report continued interest in their premium offerings and are working to ensure that they capitalize on this interest once markets return to normalcy. Brands from Antigua & Barbuda, Belize, the Dominican Republic, Grenada, Haiti and Suriname are also participating.
Vaughn Renwick, CEO of WIRSPA said: “This virtual trade show is designed to benefit smaller brands looking to extend their reach in export markets - key to its success is attracting solid importers, distributors and wholesalers to be part of the show. We think Caribbean Export has done a great job on this score.”
This expo will also benefit rum producers in Barbados, Haiti, Dominica, Guyana, Jamaica, St Vincent & the Grenadines, St Lucia, Suriname and Trinidad & Tobago.