Grenada enjoyed its best visitor arrivals from neighbouring Caribbean islands in the first eight months of this year.
From January to August visitors from neighbouring Caribbean islands accounted for 18 percent of the market share for Grenada’s tourist arrivals. To continue to promote Pure Grenada’s tourism offerings throughout the region, the Grenada Tourism Authority has launched the ‘Something for Everyone’ campaign. As the destination’s first exclusive regional multi-platform campaign, the initiative will showcase the diverse experiences neighbouring travellers can enjoy in Grenada, Carriacou and Petite Martinique.
“Grenada has so much to offer to our neighbours from the Caribbean. A quick flight over allows travellers from the region to experience a variety of offerings such as culinary tours, hiking expeditions, diving excursions and more,” said Patricia Maher, CEO of the GTA. Known as the “Spice Islands”, Grenada offers far more than the nutmeg and other spices it is world renowned for.
Pure Grenada’s campaign focuses on many of the destination’s niche offerings such as culinary, soft adventure, romance, leisure and sailing experiences targeting a diverse audience including solo travellers, couples and families. The campaign will include several promotional videos launched across the destination’s social media accounts as well as billboard campaigns, television and print advertising.