The Jamaica Tourist Board has begun its new tourism campaign, focusing on outdoor programs and active travel that helps tourists discover the island’s natural beauty while also remaining physically distant.
The Jamaica Cycling Association along with Jamaica’s Director of Tourism, Donovan White, participated in the first leg of Discover Jamaica by Bike on Friday, a tour which began in Port Antonio and ended at Kingston’s Jamaica Pegasus Hotel on Monday. This bicycle tour is the first step of the island’s new wellness initiative.
“Jamaica has always prided herself on delivering a tourism product that is ideally suited to deliver what visitors desire,” said White. “Discover Jamaica By Bike continues that legacy as it taps into our collective renewed focus on health and wellness coupled with safe, physically-distanced activities. We know that cycling has become a fitness activity of choice for many through this pandemic, and we are confident that development of a bookable experience around this itinerary will drive continued interest in the destination through a new lens.”
The bike tour was created to showcase Jamaica’s beautiful natural environment and cultural hotspots. Bikers will discover the island’s rolling hills, beaches and the many different neighbourhoods and towns along the way to Kingston.