Jamaica’s strong tourism summer was boosted from the recent return of the Reggae Sumfest music festival.
The legendary Montego Bay event from July 18-23 was the first time since the onset of the pandemic.
“We were thrilled to see such a great turnout for the return of Reggae Sumfest this year,” said Jamaica Tourism Minister Edmund Bartlett who added that many chose to turn up in person rather than just stream it online. The fact that Jamaica is also celebrating 60 years of independence this summer helps.
Sumfest, first launched in 1993, is the largest music festival in Jamaica and the wider Caribbean. This year’s edition included performances by Beres Hammond, Koffee, Dexta Daps, Beenie Man and Sizzla.
This summer has seen a wave of relaunched festivals across the Caribbean, from the St Kitts Music Festival to a number of popular summer carnivals.
Jamaica’s tourism industry has almost completely recovered from the impact of the COVID-19 pandemic. Bartlett said: “The good news is that Jamaica has now recovered 90 percent from the COVID-19 pandemic in the tourism sector. Our recovery in terms of arrivals this year is likely to be well over three million.”