Cable & Wireless Business Rebrands to ‘Liberty Business’

By Stuart Wilson

Cable & Wireless Business’ rebranding to Liberty Business was celebrated at a launch ceremony at the Indigo Hotel on 30th April.

A wide cross-section of business leaders, industry partners and government representatives attended the event to learn more about the plans the company has set out for the future of the business both in the Cayman Islands and regionally.

C&W Country Manager Bruno Delhaise told the audience it was an immense pleasure to welcome everyone to what is a significant and historic moment in the evolution of the business in the Cayman Islands.

“We value deeply the strength of our partnership,, the importance of trust and the shared belief that technology has a critical role in shaping the future of this country and the wider region,” he said.

Mr. Delhaise added that customers’ needs are changing in the digital world and the event was about how the company is changing to meet those needs.

“We are reaffirming our commitment to help Cayman thrive in an era that is defined by Speed, resilience, innovation and security,” he noted.

C&W has served the Cayman Islands for many generations, with the first phone call taking place in 1966 and has existed in the Caribbean region for over 100 years. Today the company serves customers in over 20 markets, connecting millions of homes, businesses and mobile users to one of the most expensive digital networks in the region, with over 50,000 kilometers of sub-sea and terrestrial fiber infrastructure.

“In the Cayman Islands connectivity is no longer simply a utility. It is the foundation of infrastructure for financial services, it drives entrepreneurship, it supports tourism, and connects hospitals, classrooms, workplaces  and underpins national competitiveness,” noted mr. Delhaise,

He said that is why it is so high on Cayman Islands government’s agency and also why the company’s role should be more than providing services alone and explained that Liberty Business must also be a trusted advisor and strategic partners to enterprise; large and small, as well as a problem solver for customers navigating change.

“Our ambition is clear. We intend to be a partner that understands the realities of the Caribbean market and a partner with the infrastructure to deliver,” he said.

Guests heard how data centers, cloud solutions and resident infrastructure can help organisations stay online when it matters most.

“Connect, Care and Commit”,  is the mantra Mr. Delhaise said he wanted people to associate with Liberty Business. He said these were already a part of Cayman Kind.

Vice President Chief Commercial Officer for Liberty Business Daniel Neiva told the audience he wanted to focus on digital transformation and the importance of connectivity.

The higher the penetration of broadband and the higher the maturity of the countries in terms of leveraging and using digital transformation, the higher the GDP growth.

“GDP growth is the best way to understand wealth creation. The Caribbean has gone from 30 percent penetration of broadband to 75,” he said, adding that Liberty Business was at the forefront of this transformation.

More than 52% of adults use online banking and now 93% of a customer’s interaction with banks today is done online. It is critical for infrastructure to work because if you are offline for even 10 minutes, you are losing customers.

The Cayman Islands was the first country in the region to have 5G and representatives from the company said this was something that put the Islands at the forefront of the digital age, allowing businesses to thrive. 

Mr. Neiva said, “We at Liberty Business, believe that digital transformation should happen in three pillars”:

1: Infrastructure Transformation

2: People Transformation (People need to be ready to use the technology)

3: Business Transformation

Investment is required for digital transformation and Mr. Neiva said it is important to leverage ethyl investment of the world’s largest companies and bring that scale to the Caribbean.