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Antigua gets award for tourism strategy

Regional 11 Nov, 2020 Follow News

Antigua and Barbuda marketed itself brilliantly

The Antigua and Barbuda Tourism Authority's creativity during the COVID-19 pandemic and response to consumers growing demand for space, has been recognised and awarded by the Travel Weekly Magellan Awards.

The Magellan Travel Destinations Gold Award went to Antigua’s destination marketing campaign ‘Your Space in the Sun' launched in July. Its strategy included a heavy focus on social media and a television advert and a digital platform roll-out.

The Travel Weekly Magellan Awards are the premier awards for the travel industry, honouring the best in travel and saluting the outstanding travel professionals behind it all.

Antigua and Barbuda Minister of Tourism, Charles Fernandez, applauded the team for the award. He said: “I am optimistic that with the combined efforts of the private and public sector, and the resilience of the Antigua and Barbuda Tourism Industry, that we will come out of this pandemic stronger.”

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