The Antigua and Barbuda Tourism Authority reopened on June 1 and so far, everything has gone relatively smoothly to mitigate the spread of coronavirus. The new campaign ‘Your Space in the Sun’ has been launched to encourage visitors. The new campaign positions Antigua and Barbuda as the perfect location for travel in the new normal created in the wake of the COVID-19 pandemic.
The ‘Your Space in the Sun’ campaign addresses the new desires and needs of travellers and gives people something to dream about when they are ready to book their first holiday. The concept speaks to people’s newfound desire of space and freedom to move and explore after many have been trapped indoors, with little space to themselves, with restricted access to the outside world. The campaign shows Antigua and Barbuda has the perfect antidote of space.