Barbados Tourism Marketing Inc. (BTMI) has signed a deal with the New York Giants starting with the 2023 season. This first of its kind partnership will allow BTMI to promote Barbados as a destination of choice for Giants fans.
The BTMI will lead the campaign of awareness of Barbados as a top travel destination for the New York market through social and digital content and year-round activations. This partnership hopes to attract more Giants fans to experience the natural beauty, pristine beaches and vibrant culture of Barbados.
Eusi Skeete, Director of USA at BTMI, said: “We are thrilled to be partnering with an iconic brand like the Giants, as we continue to expand Barbados’ reach across the US market. New York and Barbados’ connection is a long-standing one, and this brand collaboration is just an extension of what has been a decades-long love affair.”
BTMI will offer exclusive travel packages to Giants fans and will be presented as a destination of choice for Giants fans across a wide variety of media platforms. Through the partnership, Giants fans will have access to unique travel packages and experiential opportunities. Fans will experience a ‘Taste of Barbados’ through a series of promotions at home games and special events, with many opportunities to win trips to the island.
Giants players, coaches and front office staff celebrated the kick-off of the partnership with an authentic Bajan-themed lunch last Tuesday, prepared at the Quest Diagnostics Training Center by Chef Creig Greenidge, who made a special appearance from Barbados.
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