Grenada is boosting its tourism profile by profiling how many talented live and originate from the Spice Island.
High achievers in many industries are the focus of a video marketing campaign that highlights the experiences available to visitors in the tri-island destination of Grenada, Carriacou and Petite Martinique as it prepares to open up from pandemic lockdown.
Grenada's fashion designers, entertainers, musicians, farmers, artists and tour guides are the focus of the campaign.
The first phase of the campaign features recording artist Jevaughn John 'V'ghn and Fe Noel, an international fashion designer of Grenadian descent. Her designs have been worn by Michelle Obama and Beyoncé.
"All have a powerful story to tell about how Grenada has shaped their lives," said Clarice Modeste-Curwen, minister of tourism. "These are the stories, experiences and connections that today's traveller is seeking."
Another campaign highlights ‘oil down’, Grenada's national dish, a hearty one-pot casserole of breadfruit, chicken dumplings, callaloo and other vegetables all stewed in coconut milk, herbs and spices.