The Jamaican government has launched a publicity campaign to promote medical cannabis use including a song about how “ganja can boost lives”. The Ministry of Health and Wellness health ministry has launched the ‘Good Ganja Sense’ campaign to legitimise and promote its growing medical weed industry.
The campaign’s jingle includes lyrics about how ganja can contribute to the economy through entrepreneurship, farming and scientific research. The publicity campaign also features adverts on buses saying “Burn ganja myths: not everything you hear about ganja is true” and “Go with the science: our scientists are learning more about ganja”.
The campaign’s website debunks myths that cannabis makes people lazy, lowers sperm count, cannot cause fatal overdoses and is a gateway drug to more dangerous drugs. It notes the drug cannot cause fatal overdoses, quoting a US Drug Enforcement Agency factsheet stating no deaths have been caused by weed alone. “Thanks DEA. The experts have spoken,” the site says.
“Ganja will no longer be underpinned by what has been passed down through oral traditions and old tales, but fact-based information that is now available at the fingertips,” said head of the ministry, Juliet Cuthbert-Flynn.
“We know very well too, the ills and thrills associated with the internet – much false health information has been spread far and wide.” She added that “with science and technology combined, Jamaica has in its arsenal a resource that puts into context”.