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Saint Lucia has new marketing strategy

Regional 22 Jul, 2020 Follow News

Saint Lucia aims to sell its produce better

Saint Lucia has decided to restructure and revise the scope of the Saint Lucia Marketing Board, rebranded as the Saint Lucia Marketing Entity.

The newly-structured board will focus on exports as well as ensuring a more effective structure of farmer production and marketing to meet local, regional, and international standards.

Barrymore Felicien, permanent secretary at the Ministry of Agriculture, Fisheries, Natural Resources, Physical Planning, and Cooperatives, said: “A pack house will be set up to receive produce, and clean, sanitize, package and distribute that produce. It will be hazard certified to international food safety standards so that there are options for export. Once that it is in place then we will see the resurgence of strong marketing of local produce regionally and internationally.”

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