The Antigua and Barbuda Tourism Authority is running TV adverts in the UK for the first time this month – encouraging those dreaming of their next escape to consider the beautiful islands for their next post-lockdown getaway.
Working with McCann Demand, the campaign, 'Your Space in the Sun', invites people to discover a different kind of social distancing, thanks to its 365 beaches along 95 miles of coastline.
Using stunning aerial photography to demonstrate the feeling of space, the campaign has been created to position the destination as the perfect remedy for the 2020 blues – one without the crowds found elsewhere.
The 30-second television advertisement is running on ITV Hub in the UK throughout July.
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