The Cuban authorities are planning to double the number of Chinese tourists visiting the island in three years, while offering investment opportunities to the Asian country.
The attractions of Cuba as an “authentic and safe destination” were presented in China by Tourism Minister Manuel Marrero, who said that there are plans to increase the arrival to the destination of visitors from China.
The Cuban minister, who is on a working visit to China, participated in a promotional event where he also detailed business opportunities for foreign investment in the sector and outlined the potential of the Chinese market. The number of Chinese tourists to Cuba has increased considerably in recent years to reach about 50,000 in 2018.
In order to double the arrival of Chinese travellers in three years, Cuba will appoint a tourism counsellor at its embassy in Beijing and will open a tourist office in Shanghai.
In addition, the Cuban Ministry of Tourism will declare 2021 as the year of tourist exchange between China and Cuba and will have China as a guest of honour at the island’s International Tourism Fair that year. Marrero said they are working with the ministries of tourism of Mexico and the Dominican Republic to offer the Chinese public multi-destination tourist packages, and thus strengthen the offer.