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Jamaica rebrands itself as a ‘heartbeat’

Regional 24 Jan, 2020 Follow News

Jamaica rebrands itself as a ‘heartbeat’

Jamaican culture is a global phenomenon

The Jamaica Tourist Board has unveiled its latest brand campaign, ‘Jamaica, Heartbeat of the World’.

The campaign is designed to recognise Jamaica’s outsized influence globally. The campaign extends beyond tourism and encompasses all elements of Jamaica’s rich and vibrant culture including music, cuisine, sports, adventure, nature, and wellness.

“We are excited to launch ‘Heartbeat of the World,’ which reinforces our position as a global leader among travel destinations and establishes Jamaica as the single destination every traveller must experience,” said Donovan White, Jamaica director of tourism.

“On the map, Jamaica may seem like a small dot in the Caribbean Sea. But her influence on the world culture is the size of a continent.

“We are a cultural giant and we continue to have an indelible impact on the world’s food, music, sport, and literature while offering larger-than-life bucket list experiences with extraordinary, talented people.”

Jamaica’s visibility on the international stage will be heightened this year as the new James Bond movie, ‘No Time to Die’, which was filmed in Jamaica, is set to be released April 8.

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