Montserrat has put on display an impressive array of locally-made craft and agricultural products in its inaugural PRIME - Produced in Montserrat Expo.
Organised by the Montserrat Arts Council and the government’s Trade and Quality Infrastructure Division it was part of the island’s annual Calabash Arts and Culture festival.
“PRIME is the designated Montserrat marketplace for all things produced in Montserrat. It is the ideal platform whereby locally created goods and services are given the spotlight treatment,” according to promotion for the event.
The organisers say the objective is mainly to “empower businesses to market their products to a wider cross-section of the population and gain added exposure.”
Billed as a sales and promotion event highlighting the talents of local and Montserrat-based artisans and small scale manufacturers, it is hoped through networking with entrepreneurs and businesses they will “build customer relations” and generate sales.
According to the Montserrat Arts Council, “Over the last year, private sector entities have endured a tumultuous experience… also compounded by the restrictive travel environment which isolates many of the local businesses from previously anticipated customer peaks throughout the year.”
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