The St Lucia Tourism Authority has organised a series of virtual training roadshows for agents to attract visitors back.
The tourist board has also launched a romance-themed marketing drive, as it prepares for travel restrictions to be eased.
The roadshows will showcase Saint Lucia’s niche markets – sailing, the arts, food and diving – and follow successful inaugural events earlier this year, which attracted 2,500 attendees from the destination’s key markets, the US, UK and Canada.
Each hour-long episode on YouTube features an insider’s guide to aspects of the island that have made it a popular destination.
The first episode was on sailing on Wednesday. The others are on July 13 (culture and arts); July 20 (culinary delights and independent dining) and July 27 (diving).
The new romance campaign will see three couples – one each from the US, Canada, and the UK – win a seven-night all-inclusive holiday. The initiative also features romantic packages with discounts of up to 60 percent.