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St Lucia gets romantic again

Regional 07 Jul, 2021 Follow News

St Lucia is a haven for honeymooners

The St Lucia Tourism Authority has organised a series of virtual training roadshows for agents to attract visitors back.

The tourist board has also launched a romance-themed marketing drive, as it prepares for travel restrictions to be eased.

The roadshows will showcase Saint Lucia’s niche markets – sailing, the arts, food and diving – and follow successful inaugural events earlier this year, which attracted 2,500 attendees from the destination’s key markets, the US, UK and Canada.

Each hour-long episode on YouTube features an insider’s guide to aspects of the island that have made it a popular destination.

The first episode was on sailing on Wednesday. The others are on July 13 (culture and arts); July 20 (culinary delights and independent dining) and July 27 (diving).

The new romance campaign will see three couples – one each from the US, Canada, and the UK – win a seven-night all-inclusive holiday. The initiative also features romantic packages with discounts of up to 60 percent.

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