Trinidad has unveiled bold plans to grow its relatively understated tourism with emphasis on the sectors of sports, events and conferences.
Tourism Trinidad Limited, the island’s destination marketing company, says it is planning to increase visitor arrivals by seven percent for the 2019-2020 fiscal year period.
The island, which has one of Caribbean’s most vibrant culinary scenes, a robust eco-tourism product and a hotel stock consisting largely of business-friendly hotels focused in its capital of Port of Spain, is looking to reach average hotel occupancy of 64 percent in the same period.
For the current year, Trinidad has seen a two percent increase in tourism visitors, with a total of 276,269 international visitors.
Trinidad has a separate destination marketing arm from its sister island of Tobago, which offers a vastly different tourism product and has long marketed itself as a haven for nature lovers.
Trinidad has long been one of the Caribbean’s most developed destinations, with a surfeit of urban, business-friendly hotels like the Hyatt Regency Trinidad and what is arguably the Caribbean’s most popular festival, its signature annual Carnival.