The Cayman Islands Chamber of Commerce has been awarded an American Advertising Federation Angel Award for their “Supporting Businesses through Times of Crisis” campaign during the COVID-19 pandemic.
The Angel Award competition honours the very best in public service advertising. The two missions of the organisation are to utilise industry expertise to address community issues, and to celebrate and showcase communications excellence.
The Supporting Businesses through Times of Crisis campaign featured a broad channel mix including the development and launch of a dedicated COVID website, daily email newsletters, webinars, a social media campaign and industry specific return to work guidelines. The campaign was developed and executed on behalf of the Chamber of Commerce by local marketing agency, Tower.
Mr. Wil Pineau, CEO of the Chamber of Commerce said, “At a time of such uncertainty, it became evident that there would be a need for guidance and support for businesses in the Cayman Islands. It was important for the Chamber to step into this role in the earliest stages of the pandemic and establish itself as a trusted source of information for Chamber members and the wider business community.”
“It is always an honour to be recognised for your hard work internationally. I would like to thank and acknowledge the Chamber team, Kerry Pratt, Nina Robinson-Downs, and Alex McLaughlin and, especially Lynne Byles and Tamzyn Arnold and other members of the Tower Marketing team who directed and managed this project. The extensive, multi-element campaign was one of our most successful to date and helped many businesses and individuals through an extremely challenging time,” said Mr. Wil Pineau, who also chairs the Economic Continuity subcommittee for the National Emergency Operations Centre (NEOC).”
Lynne Byles, Managing Director of Tower said, “Both the Chamber and Tower teams worked extremely hard during some challenging conditions to support the business community. This campaign really encapsulates our entire journey through the pandemic - to provide trusted, relevant and useful content to our audiences.
We are proud that as an agency we were able to stand behind these businesses and help them through an extremely uncertain time. With creativity, passion and hard work by the entire team, we were together able to generate work that made a difference.”
The award winning work was honoured at the Angel Awards Show event in Florida on 18 September, attended by industry leaders and other American and Caribbean marketing agencies and public service organisations.
The competition was open to all advertising service providers, public service organisations, and special interest causes and groups located in Florida and the Caribbean