CUC Celebrates 60 Years of Empowering Cayman – Together Towards Tomorrow

This year marks an extraordinary milestone for Caribbean Utilities Company, Ltd. (CUC), the Company’s 60th anniversary. Since 1966, CUC has had the privilege of serving the Cayman Islands, providing the safe and reliable electricity that powers homes, businesses, and industries across Grand Cayman.

Over those sixty years, our islands have undergone a remarkable transformation. Whilst the world has changed in that time, the commitment of our 300+ employees, working tirelessly to ensure a safe and reliable electricity supply to our 34,000+ customers, remains steadfast. In this anniversary year, CUC has undertaken a refresh of the Company’s brand. This refresh is an intentional evolution that reflects CUC’s heritage, growth, future ambitions and commitment to customers and the Grand Cayman Community.

Our goal remains the same as it has always been: To power the homes, businesses, and possibilities of the Cayman Islands.

Together, we are moving Towards Tomorrow.

Mr Richard Hew, CUC President and CEO said:

“Our brand refresh modernizes and strengthens the identity of CUC in a way that reflects the Company’s values and vision for the future. CUC’s history is about much more than electricity. It is about people; the hundreds of people who work tirelessly to keep the lights on and the tens of thousands of customers we serve. The brand refresh is about connecting that history with the future, and the transition to a modern energy system that is resilient, equitable, and sustainable. For sixty years CUC has had the privilege of serving Grand Cayman, and I want to thank and celebrate our employees and customers on this special anniversary year.”

The brand refresh introduces a new logo and a reimagining of CUC’s colour palette. The turtle, which is featured in the new logo, provides a powerful connection to the seafaring history of the Cayman Islands and CUC’s connection to seafarers.

Sparky has been lovingly refreshed and while he is no longaer a part of the official logo, he remains as an important part of the CUC brand as the official mascot. Sparky has a long history with the Company, over the years he has evolved, today he will continue to serve as a friendly, approachable symbol of the Company. Customers will see Sparky sharing helpful information about customer care, energy education, safety awareness, community initiatives, and renewable energy progress.

CUC’s familiar green and yellow palate will be joined by a spectrum of blues, inspired by the natural environment of the Cayman Islands. The palette reflects CUC’s Caribbean home and vision for the future. Customers can expect to see updated branding across CUC’s assets and operations, in addition to its website, social media and customer communications.

CUC has reaffirmed key values as part of the refresh:

1. Innovation & Progress;

2. Safety & Reliability;

3. Customers & Community;

4. Honest & Equity.

For more information and to view the launch video please visit www.empoweringcayman.com .