The Cayman Islands Department of Tourism hosted stakeholder meetings to present the destination's 2020 USA Media Plan. KSM, the newly appointed media agency of record for the USA, outlined the framework of the media strategy along with key learnings and tactical methodologies to target key markets.
The two information sessions were held on Thursday, 21 November 2019. Participants included owners, general managers, directors and managers of sales and marketing of various tourism industry partners.
This annual opportunity provides stakeholders a first hand knowledge about the strategic approach to media buying and to encourage partnerships between the tourism industry and CIDOT.