U.S.-based Hemsworth Communications has been named the PR agency-of-record for the Grand Hyatt Grand Cayman Resort and Residences.
As part of a multi-year agreement, the full-service agency plans to deliver a media strategy focused on educating consumers about the property, drawing attention initially to vacation ownership opportunities before shifting into a leisure travel-centric promotion plan.
The resort is currently under development along Seven Mile Beach and is scheduled to open in 2022. It will feature 375 keys including 167 condominium residences and an array of amenities including six distinctive food and beverage venues, a destination spa, a state-of-the-art fitness center, three swimming pools – including an in-ocean saltwater lagoon pool, retail shops, a kids club and an eco-walk bridge. The resort is also planned to have 25,000 square feet of indoor meeting and event space, including exterior terraces.
Hemsworth’s founder and president, Samantha Jacobs, said: “We’re thrilled to be onboard with the Grand Hyatt Grand Cayman team, helping showcase the newest luxury real estate and vacation opportunity on the legendary Seven Mile Beach. Our team has deep experience partnering with both new-build and existing resorts throughout the Caribbean to elevate their global awareness. We look forward to leveraging our connections on behalf of this spectacular new property in one of our very favorite destinations!”
Key development milestones will be showcased through a series of press releases, tailored pitches and special events leading up to the property’s opening, with brand partnerships, cross-promotions and more.
Grand Hyatt Grand Cayman Resort and Residence joins other Hemsworth clients including Sonesta Fort Lauderdale, Margaritaville Beach Resort Hollywood, Coral Hospitality and Driftwood Hospitality Management.