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Hard work creates beauty store success story

Business 29 Jan, 2024 Follow News

A colourful display

Sharron at her new Harbour Walk store

Le Visage staff Rebecca Ebanks and Micaela Mitchell

A superb range of brands

Saint Jane lipsticks are a popular brand

The excellent butter London range of nail polish

The Caymanian Times continues its series on Cayman’s fantastic local businesses, this time speaking with Sharron Eyers, owner of the brilliant Le Visage store located in Camana Bay and now more recently at Harbour Walk.

Sharron has been working in the beauty industry for more than 25 years and, after having two children, Le Visage came about after she decided she wanted to start her own business.

“I always had an entrepreneurial spirit anyway so this felt natural for me,” she confirmed. “I was confident and believed in myself and knew that I had such a passion and determination to make this a success no matter how hard the journey was.”

Le Visage is a store crammed packed with top-of-the-line products from some of the world’s most highly sought-after brands. They carry a variety of skincare, cosmetics, fragrances and accessories for women and men, approximately 30 brands in total.

“Our brands are carefully selected as we want to complement the brands we already have in the store and also try to bring brands that are not already available on the island to create that exclusivity,” Sharron confirmed.

Already having carved a niche for itself among Camana Bay Shoppers, Le Visage’s reach has now expanded island-wide, with their new store at Harbour Walk. Sharron said the expansion was key for accessibility.

“We wanted to reach our customers to the east of the island and the developing area surrounding Harbour Walk,” she said. “There are three additional new brands we have at Harbour Walk which are not available at Camana Bay:Byredo, Revive& Sash& Co.”

The idea for having the three exclusive brands at Harbour Walk came aboutbecause they wanted to create a little excitement for their customers at their new location, she said.

Le Visage’s success is partly due to the exclusivity and high quality of their products, but also very much because of the customer service visitors enjoy at both stores.

“Customer service is our priority; it is the most important part of what we do,” Sharron confirmed. “Our customer is the most important person in the store and we have to take care of them. All my staff are highly trained and know my philosophy when it comes to customer service.”

Keeping customers abreast of all the great new products they have is another important facet of Le Visage’s success.

“We connect through social media and our newsletter, which has proven to be very popular over the years. In fact, sometimes when we have missed a week, our customers notice and ask where the newsletter is,” Sharron explained.

Success in business does not come easily, however easy Sharron may make it seem.

“Expect the unexpected and be prepared to work harder than you have ever worked in your life before!” she warns would0be entrepreneurs. “There will be tears of happiness, tears of frustration, tears of tiredness but, ultimately, I wouldn’t change a single thing! I love being an entrepreneur. It’s the most interesting job I have ever done and it allows me to be myself and chart my own course in life and I love that I also feel I inspire my sons as they are starting to think about what they would like to do with their future.”

Sharron said the most important thing for budding business owners is to love what they do and follow their passion, and then anything is possible.

“That’s what I did!” she said.


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