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IDG has a new look to align with their design ethos, creativity, and values

Business 03 Aug, 2020 Follow News

IDG has a new look to align with their design ethos, creativity, and values

Over the last two years, IDG has been working hard to reposition their business to better meet the needs of Cayman’s community.

Leveraging their core capabilities of innovation, curation, and integration of new ideas, IDG has evolved to adapt to homeowners, investors, and residential and commercial developers.

The refreshed company culture isn’t the only new element of the repositioning. The company, which has dispensed of Dwell and Home by IDG, now proudly dons a single unified logo and visual identity. The new logo represents the elements of interior design. It consists of three vertical lines symbolic of their core services (Interior design, furnishings, and exemplar custom care), which collectively create form, pattern, texture, space, colour, and light. Together this structure forges a unique and recognisable symbol. Drawing inspiration from major lifestyle brands, the bold yet elegant word mark reflects a timeless sensibility. When combined, the visual identity reflects the positioning of a trusted, experienced company poised to innovate in an established sector.

“With a clear vision of who we are and where we’re going, we needed a mechanism to invite our clients to join us on this journey as we transform our business values,” says Katie Lambert, CEO of IDG. “We’re not just an interior design company. We help our clients realise their dreams and create their perfect lifestyle.”

Founded in 2004, IDG set out to create a high-end quality furnishings and design market that was not otherwise filled. Eighteen years on and the market has changed, but the founding principles of timeless design and exceptional customer care have not.

What does this mean for their services? "We're building on our history and connection with our customers, to go beyond great interiors and provide our clients with a shopping experience that is enticing, exciting, and above all easy”, says Creative Director Cara Saladino. "Part of this involves addressing the areas of our business to better meet the needs of our community, like our retail environment and accessibility to a range of furnishings and decor unmatched by anyone else on-island."

IDG has begun making changes to its company's visual identity in-store, on their buildings and trucks, and internally. While they continue to do so over the coming weeks, the community will see a mix of their old and new branding. They expect the majority of the rebrand to be complete by the time their new online shop launches in August.

 

ABOUT IDG

IDG is Cayman's most trusted interior design firm. Founded in 2004, IDG has grown from a small, local design firm to a forwardthinking purveyor of design and décor that creates inspirational spaces designed to embrace how our clients want to live.

Today, IDG Interiors – based in Grand Cayman, Cayman Islands – offers a comprehensive suite of design services and tailored homeware shoppe.

From small makeovers to full-scale design, build, and project management, IDG handles projects large and small. Exceptional design and inspiring products are what define us. Our diverse team of design experts brings technical acumen as well as passion and unerring taste to the table. Every member of our team also takes great satisfaction in helping our clients realise their dreams. IDG – Inspired Living Since 2004.

You can learn more about our new brand by visiting www.idgcayman.com


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