Speed made a huge impression in Jamaica
Jamaican tourism wants to attract younger visitors to the island so welcomed the recent visit of the internet influencer IShowSpeed, aka Speed.
With close to 54 million YouTube subscribers, Speed turned his visit to Jamaica into a global spectacle, giving the island huge visibility among younger travellers.
The American content creator, whose Caribbean tour has generated enormous online engagement, was welcomed by the Jamaica Tourist Board before streaming live from sections of Kingston, including Payne Land, where hundreds gathered as millions watched online.
Speed also went to Port Royal for scuba diving, the National Stadium where he met with students from Excelsior and Jamaica College, the Bob Marley Museum, and to Devon House where he cooked ackee and saltfish with Shenseea.
Earlier in the stream, he went to a KFC in New Kingston and faced off against the acrobatic Jamaican Spiderman at Tastee. Director of Tourism Donovan White said Speed’s visit has already reached millions globally and continues gaining traction through highlights, reaction videos and social sharing.
“This extends Jamaica’s visibility well beyond the original broadcast, especially among younger travel-focused audiences,” White said.
52 minutes ago
24 May, 2021
24 May, 2021
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