Jamaica’s Easter video reaps an award as tourists flock in

The Jamaica Tourist Board’s Easter Campaign video has earned a prestigious award for highlighting the island’s continued excellence in creative storytelling and destination marketing.

Jamaica received the Gold ADDY Award for Cinematography at the 2026 AAF-Caribbean American Advertising Awards. The award-winning campaign showcases Jamaica’s vibrant culture through visually compelling narratives that resonate with audiences across the United States and the Caribbean.

The Jamaica Tourist Board’s Easter campaign aims to reconnect members of the Jamaican diaspora through cinematic visuals and rich storytelling, the campaign captures the essence of Easter in Jamaica - from traditional seafood feasts and the electrifying energy of Carnival to intimate moments of togetherness set against breath-taking natural backdrops.

“The campaign beautifully captures the authenticity and joy that define Easter in Jamaica,” said Donovan White, Director of Tourism. “By highlighting the island’s cuisine, celebrations, and natural beauty, the creative brings to life the experiences that make Jamaica such a special place to visit.”