Lionel Messi has always competed with Cristiano Ronaldo and he has just broken the Portuguese's Instagram world record by racking up 20 million likes on his Copa America trophy post.
Ronaldo previously held the record for the most-liked sports photo in the social media app's history. The Juventus forward, 36, has more than 19.8 million likes for his post paying homage to the late Diego Maradona in last November.
But after Messi, 34, helped Argentina win the Copa America by beating Brazil 1-0 in the final, his post-match snap broke the record.
He captioned the post: "What a beautiful madness! This is unbelievable! Thank you, God! We are the champions."
Messi, who won his first international trophy, is holidaying in Miami with his wife as he looks to finally sign a new Barcelona contract.
It comes only a year after he handed in a shock transfer request in a bid to leave the club.
But now under new president Joan Laporta, the iconic Argentine is close to committing his future to the Nou Camp. Messi has agreed to take a 50 per cent pay cut but will be offered a five-year deal instead of the two years initially talked about.
A lower salary for Messi is key to keeping him at the Nou Camp because of the club's financial disarray.