George Town’s Waterfront bristled with activity on Wednesday, 29th October, during the official relaunch of the Breitling Boutique on Cardinal Avenue.
A large crowd gathered outside the store for the ribbon cutting and a walk around the new space, whilst enjoying bubbles and cocktails from the new store’s built-in bar.
Members of the Breitling team were joined by Kirk Freeport Representatives, along with the George Town Revitalisation Team, other dignitaries, distinguished guests and members of the public for the occasion.
Breitling Retail Director, Aurore Hetzel, noted that the reopening of the newly renovated boutique featured a completely changed store with a new experience, calling it “…a warm and welcoming environment.”
George Town Manager and Revitalisation Initiative Coordinator, Colin Lumsden noted that the Cayman Islands has been working on the George Town Revitilisation for the pas five years and the Kirkonnell Group has always been a steadfast partner.
He praised the reopening of the Breitling store as a welcomed addition to Seafarer’s Way and Cardinal Avenue.
“We are so proud of the re-imagination and what they are doing,” he noted.
Breitling is a cornerstone brand for the Kirkonnell group and Vice President for the Group, Chris Kirkonnell explained that it was not long ago that the original Breitling boutique had opened and expressed his satisfaction of the latest iteration of the store.
“We are completely blown away by the new concept,” he remarked, adding that he was also thankful to the George Town Revitilisation team and that the store would be a great addition to the streetscape in George Town.
Breitling has a network of 15 stores in the Caribbean, with the store in Grand Cayman having been operational since 2015.
Since the Covid-19 pandemic, the Breitling had been operating out of the Bayshore Mall but re-opened one year ago (September, 2022).
The formal launch of the Boutique on Wednesday night introduced a swanky new retail space with a sophisticated and elegant approach to presentation and service.
“It’s very modern and we have given particular attention to detail, lighting and decoration. The elements represented here are land, sea and air, which all tell the story of behind our historical collection,” said Ms. Hetzel.
She added that the new boutique was designed by Breitling’s team in Switzerland, who have designed each of the 250 Breitling boutiques worldwide.
“Breitling is the fasted growing watch brand in the world and the company is known for its ability to maximise opportunities. We are thankful to Kirk Freeport, whom have been amazing partners and the clientele here are huge fans of the Breitling brand.”