Two of the Caribbean’s leading bodies focused on developing and promoting the region’s tourism interests are articulating their vision for the year ahead.
The Caribbean Tourism Organization (CTO) intends to build on the region’s strong industry performance of 2022, which included some destinations surpassing their record-breaking benchmark performances of 2019.
Through its Operations Committee and other activities, the Florida-Caribbean Cruise Association (FCCA) remains committed to strengthening relationships between destinations, ports and FCCA members, as well as further developing and enhancing the guest experience in destinations while expanding opportunities for stakeholders and citizens.
Under the leadership of Kenneth Bryan, Chairman of the CTO Council of Ministers and Commissioners of Tourism and Minister of Tourism and Transport for the Cayman Islands, and Daniel Farkas, Executive Vice President and General Counsel of Norwegian Cruise Line, who will serve as Chair of FCCA’s Operations Committee, respectively, the outlook for Caribbean tourism is firmly fixed on growth and sustainability.
CTO Focal Points
Create mechanisms to ensure that the Caribbean remains among the five fastest growing tourism regions in the world, including expansion of marketing efforts to non-traditional markets outside of the U.S., U.K. and Europe
Ensuring sustainable funding, including foreign direct investment, to ensure market growth and development of the sector’s key assets
Research, product development, including human resource development, and marketing to ensure the CTO’s continued leadership in the development of regional tourism
Reposition the CTO to effectively lead the region in developing tourism into a more resilient and robust sector
FCCA Operations Committee Focal Points
Strengthen mutual understanding and success between the cruise industry, governments, ports and other stakeholders
Continued partnership and collaboration efforts
Addressing issues related to tourism development, ports, safety and security
Building bilateral relationships with FCCA’s partner destinations’ private and public sectors
Fostering increased revenue opportunities for ports and destinations
24 Sep, 2019
25 Feb, 2020
28 Jun, 2019
18 Nov, 2019
We appreciate your feedback. You can comment here with your pseudonym or real name. You can leave a comment with or without entering an email address. All comments will be reviewed before they are published.