Valentine’s Day is the ultimate day of love and the perfect opportunity to show your appreciation for those who mean the most to you. And, it is highly probable that those special plans include hospitality businesses through delicious cocktails or mocktails, exquisite dinners, relaxing spa treatments, or full-on weekend staycations. Here’s what Valentine’s Day means to the hospitality industry:
Increased Revenue Potential
Did you know that Valentine’s Day is one of the biggest days of the year for both the hospitality and travel and tourism industry? It is a holiday with enormous potential for businesses. This day is a great opportunity to attract new guests to your hotel, spa, or restaurant. There isn’t any better time to introduce guests to special offers and provide them with romantic, fun, unforgettable, instagramable experiences.
Individuals are always looking for the next best thing. They are seeking new special events and unique experiences. For the amount of money, they will spend on Valentine’s Day, they expect not only good food, but also a good experience and great ambiance. How about lavish ice cream sundaes or an ‘awaken your senses’ suite package?
Show Some Love to Repeat Visitors
When customers visit your hotel or restaurant frequently, it shows that they like what the venue has to offer. For Valentine’s Day, we recommend offering your guests something extraordinary and unexpected to showcase how versatile and unique your business is during the holidays. Oh, and Valentine’s Day cards aren’t just for partners or classroom card exchanges. A small handwritten note on the guest room desk or on the dining table is an unexpected way to celebrate. These small and colorful greetings offer a fun and playful way to thank your guests for their continued patronage and wish them the best on Valentine’s Day.
Opportunity to Be Creative
Although February may be the shortest month of the year, it is one of the months with the greatest potential. Love may be in the air on Valentine’s Day, but so should your creativity! It’s a time to showcase your creativity and use your skill, imagination, and knowledge to beat the competition! Offer anti-valentine options too. “No Man Manicures”, or “Love on the Rocks” pomegranate raspberry vodka cocktails are fun accompaniments.
Extended Holiday Hours
Make sure you also update your local listings to match your holiday hours! And, since the most romantic restaurants are typically booked far in advance, maybe consider extending Valentine prix fixe menus into the weekend – ensuring more reservation slots and the chance for guests to surprise their special someone.
Brooke Meyer is the managing partner of Caymera International, a Caymanian-owned hospitality and tourism consulting and advisory firm. Visit Caymera at www.caymeragroup.com or email firstname.lastname@example.org for more information.