The Cayman Islands Department of Tourism has announced that new production of its ‘Dream in Cayman’ campaign is underway, and Caymanian talent is at the top of the call sheet. The campaign uses whimsical imagery and artful interpretations of well-known tourism destinations and is a multi-media campaign that aims to strategically set Cayman apart from a sea of sameness.
The DOT is investing into the local community by using a host of local production vendors, talent, transportation, accommodations and more to create compelling new imagery that will elevate the natural beauty of Cayman and further position the destination as a leading luxury lifestyle destination.
Minister for Tourism and Transport Kenneth Bryan said: “As we set out to create new compelling assets for this beloved campaign, it remains our priority to showcase the magic of the Cayman Islands for international viewers and visitors. There are no better stewards for our mission of Caymankindness than Caymanians themselves. Over the last several months, the Cayman Islands has emerged as an international hub for filmmaking and production, so we are fortunate to have the industry’s best and brightest help create the next chapter of ‘Dream in Cayman’ with us.”
The Cayman Islands achieved industry acclaim for its ‘Dream in Cayman’ advertising campaign. Launched in 2019, the original iteration of ‘Dream in Cayman’ was recognised with an Adrian Award by HSMAI for excellence in marketing. This year and in 2022, the DOT and its creative agency partner, The Richards Group, look to build upon the success of the initial, recognisable campaign. Production for the new creative will begin in December with an acclaimed director overseeing the shoot, supported by the local production expertise of Awesome Productions, a leading production company based in Grand Cayman.