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Editorial: A New Strategy

Editorial 01 Jul, 2020 Follow News

Editorial: A New Strategy

‘When one door is closed, another will open. The Gift of Vision guarantees Success’

 

In May, the Government passed a law mandating employers to post their jobs that required work permits on the new WORC JobsCayman site. They hoped that this change will attract job seekers to their site instead of heading to the newspapers to find jobs. This significantly impacted the viability for local newspapers to operate under their existing model.

At a recent Press Briefing, in response to a question of concern about the real challenges facing the business base of the media in Cayman, the Premier ventured into a long-settled debate about the future of, especially the printed media, in the face of digital online technology.

The matter being discussed was the impact on local media revenues of job advertising, which has been massively scaled back.

Premier McLaughlin was partly right when he said: “I think more innovative means will have to be found to ensure that it (media) can be funded by consumers.”

Our publisher Ralph Lewis was on point with this observation regarding the WORC job advertising issue:

“The timing of the changes has put a damper on the effort of the private sector, in this case our business, to operate. However, I do believe that there is a way of getting things done and we are already looking into strategies of how we could diversify our revenue sources to make sure that there is free media in Cayman whether in print or online.”

The time has come to reveal our new strategy to our local readers and the World.

In a few days, The Caymanian Times will be relaunching its job site called ‘Job Market’

This site was created in 2013 and ironically sought to achieve the same goals as the Government, but from a user’s perspective. With this site we plan to offer clients three services for one low price, namely, Registration and Job Posting on WORC, Job Posting Management, and Newspaper Advertising.

We will provide more details prior to our launch next week.

Limited Cayman Airways flights has also impacted our operation as our papers are printed in Miami. With the suspension of the weekend flights, and the delivery of our Monday paper on Saturday, Caymanian Times will now publish its printed paper on Wednesday and Friday (2 days per week).

We thank our readers for their support and will continue to be that paper that stays in everyone’s hands.


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