The Philippines is being positioned as a shopping destination for Chinese tourists as the Tourism Promotions Board recently held a travel sale event in China.
TPB recently held the Philippine Destination Travel Sale in Xiamen, where buyers from the port city and surrounding areas participated.
Spearheaded by the Tourism Promotions Board Philippines together with the Department of Tourism Shanghai and in partnership with SM Xiamen, the week-long event’s theme was “Malling: It’s More Fun In The Philippines”.
The event featured presentations from Philippine hotels as well as onsite consumer activation activities such as food tasting, wearing of local costume, dance competition and basic beat box tutorial.
In May, the Department of Tourism partnered with SM Supermalls to launch the Malling is More Fun in the Philippines campaign, which aims to position the Philippines as a shopping destination.
Based on data from the DOT in 2017, shopping was the number one activity done by tourists visiting the country, with 51.6 percent of tourists taking part in it.
Shopping is also where tourists spend large amounts as it amounts to $20.90 of the average daily expenditure per capita in 2017 of $125.65.
DOT added that building up shopping tourism in the Philippines will spur economic growth, create millions of jobs, livelihoods and enterprises and help the Philippines become a globally recognised quality destination.